New Qantas research commissioned late last year i

first_imgNew Qantas research, commissioned late last year in conjunction with Sydney University’s Charles Perkins Centre, is using focus groups and customer surveys (as they step off the direct London to Perth services) to capture their experience, suggestions and feedback on the perfect wishlist for comfy future long haul travel.Health and wellness are the top trends coming through all research, with a strong focus on mindfulness and “separation of experience” at different stages of a long-haul flight.The top five most frequent suggestions from customers for Project Sunrise:Provide “sense of separation” experiences where passengers can be social but then “zone out” with either virtual reality relaxation zones, audio mindfulness experiences, or through the broader inflight entertainment.Spaces to do gentle exercise/stretches, promoting circulation and comfort.Wireless, noise cancelling headsets.Innovative cabin designs across the entire aircraft, considering both seat and non-seat spaces to focus on a broad range of traveller needs including comfort, sleep, dining, entertainment and state of mind.An inflight cafe offering both alcoholic and non-alcoholic beverages including wine, fresh juices, herbal teas and tisanes and mocktails along with snacks including dips with vegetable sticks as well as “treat foods”.CEO Qantas International Alison Webster said the new research is showing increased interest towards physical wellbeing, state of mind and personal time and space.“Customer feedback from the Perth to London flight has exceeded expectations, especially in relation to the time saved by skipping the traditional stopover and going direct to their destination,” said Ms Webster.“The engagement and enthusiasm we’re seeing from this research highlights how passionate our customers are to be a part of the evolution of ultra-long-haul travel.”“Our job now is to determine where the most demand is and create this cabin in a way that makes it both affordable for customers and commercially viable for the airline. Everything is on the table and we are excited about what innovations may come from this research.”David Caon said Project Sunrise is pushing not just the boundaries of distance, but also product innovation.“Customers are sharing some incredibly imaginative ideas, which is an exciting challenge and helps us to think outside of the box to redefine the ultra-long-haul experience,” he said.“Bringing some of these concepts to life will involve an entire rethink around how to be clever about use of all cabin space and what is practically possible but it may well involve incorporating design elements never before seen on commercial aircraft.”The same research will also be used by Qantas Director of Food, Beverage and Service, Neil Perry, to create the future onboard dining experience.Qantas is expected to make an announcement around Project Sunrise later in 2019, including which aircraft type it would operate, with both the Boeing 777X and the Airbus A350 under consideration.The airline launched a partnership with Charles Perkins Centre 12 months ago to use scientific research to help shape the customer experience of these long-haul services. Many initiatives have been introduced on the current direct Perth – London flights, which currently has the highest customer service rating of any flight on the global Qantas network. airlineslong haulqantasresearchlast_img